At the Library

Building an Online Business: Workshops for Creatives

Building an Online Business: Workshops for Creatives
Abby Glassenberg
Arnold Room
6:00 PM


 Etsy Shop Management
October 5, 2017
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Etsy is a quick, easy, and inexpensive way for artists and makers to set up an online shop to vend their goods to customers all over the world. Getting seen takes effort and skill. Learn how to optimize your Etsy shop for maximum impact and acquire marketing strategies to drive traffic and sales to your shop.


Launching a Podcast
October 12, 2017
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A podcast is an independently produced radio show distributed on the internet. Get your voice and your ideas out there by starting your own podcast. Hone in on a strong idea for your show, learn what equipment you’ll need to get started, and come up with a plan to market your show and build listenership.


Email Newsletters: Build an Audience and Customer Base
October 19, 2017
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While not everyone is on every social media channel, everyone checks their email, often several times a day. With an email newsletter you can grow a strong and loyal community around your work. Compose a concrete plan for creating or reviving your email newsletter.


About the Instructor

Abby Glassenberg has over 10 years of experience as a creative entrepreneur, sewing pattern designer, craft book author, writer and teacher. She maintains a blog (whileshenaps.com), Etsy shop, social media presence, weekly email newsletters, podcast, and is the co-founder of Craft Industry Alliance, a trade organization for professionals in the craft industry.